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| Who is the target of our service NÁVŠTĚVNOST CZ? |
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Web presentation stopped being just a part of marketing mix. Web environment is unique and includes a lot of important aspects. Except the function of ideal marketing tools and becomes powerful selling channel.
Web presentation provides effective communication with outer environment. Modern company shouldn't forget about investments to constant development and updates of their websites with latest trends in webdesign when preparing budgets. Web presentations so it serves the function of a "shop window".
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Web propagation manager
Web propagation manager should design solutions and resolutions based on our listings to improve visitor count of web presentation. Analyses effectivity of chosen keywords and designs new ones. Is responsible for successful registration of website in search engines. Organises signmaking campaigns on the internet, including propagation of the website in the form of direct-emailing newsletter campaigns. Manager must design such resolutions in website structure, it's content and it's updates, to provide repeated visits of users.
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Marketing manager
Marketing manager is usually the author of content of the web presentation. Based on results of visit monitoring and behaviour of visitors organises and plans internal signmaking campaigns for propagation of given parts of a web site. Designs content changes and changes in function structure of the website. Only well-arranged and intuitive navigation in a web presentation provides the most important part of the system. The fact is that potential customer (new visitor) can find, what he's looking for. For marketing workers, the biggest challenge is to convert ocassional visitors to frequent visitors.
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Director, owner
NÁVŠTĚVNOST CZ system listings, allow top management and owners to discover effectivity of investments of financial resources to campaigns bound to web propagation. NÁVŠTĚVNOST CZ system answers by tens of listings on five basic questions: How is our website visited? Who are the visitors? What websites link to our web? What pages are visitors viewing? What technologies they use?
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Business manager
Web presentation is a very effective selling channel. Business departnent workers have, thanks to NÁVŠTĚVNOST CZ system, an option to watch what goods and products (it's presentation on company website) their customers like most. NÁVŠTĚVNOST CZ provides analysing of behaviour and preferences of potential customers of the web presentation. True interrest of visitors of the website can initiate change in the presentation structure and services to improve visitor's satisfaction.
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C.E.O., PR department
Press department has the unlimited power represented by the web presentation, the option of immediade publishing of all press releases, analyses and company statements. True interrest of customers in new topics is possible to confirm by NÁVŠTĚVNOST CZ listings. Frequent updates of the web presentation is a necessary part of catching the customer interrest. Updates are the presumpion of changing new to visitors to frequent visitors.
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Webmaster and webdesigner - the creators of web presentation
Webmaster - technical administrator and webdesigner - creator of graphical part of the presentation, can using the NÁVŠTĚVNOST CZ listings discover, what types of browsers visitors prefer. They can also discover setup of these browsers and monitor resolutions. Modern web presentation shoudn't be optimized for concrete browser, but should be compatible with random browser and screen resolution. Webmaster and webdesigner are responsible for technical realisation of the web presentation by indexing HTML pages, keyword placements and chosen graphics and objects etc., for search engines, so indexing robots could find it and had no problems with searching and indexing the website (o make the web "search engine friendly").
And they are also responsible for correct placement of HTML code provided by NÁVŠTĚVNOST CZ system into all websites of your web, that should be monitored by the system.
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